CMO I Advisor I Immigrant I Leadership Mentor for Women

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Hi, I’m Su.

Most growth problems aren’t marketing problems. They’re foundation problems: unclear positioning, scattered priorities, and a story customers don’t remember. No amount of ad spend fixes that. Getting the foundations right does.

I’ve spent more than 24 years doing exactly that, as CMO at Ecosia and Displate and in senior marketing leadership roles at Microsoft, Bombardier, N26, HelloFreshGO, Thru Inc., FRAMEN and Axel Springer, across Asia, North America and Europe. I’ve launched more than 50 products, features and brands globally, managed P&Ls from $5M to $10B, and helped grow year-over-year profits by up to 20%.

Ways to work with me

  • Fractional CMO: senior marketing leadership for scaling companies, currently including Soji AI

  • Advisor: strategic guidance for founders and leadership teams on positioning, brand and growth

  • Coach and mentor: for founders and marketing leaders building their teams and their careers

  • Speaker: keynotes and workshops on brand, positioning and growth

  • Foundations Reset (coming soon): a focused engagement for founder-led businesses to get clear on positioning and growth priorities, and leave with a plan for what to do next

Not sure which fits? Let’s talk.

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